Behind the Scenes

LED video walls have quickly become one of the most impactful visual technologies in live event production. From corporate conferences and trade shows to concerts, sporting events, and product launches, LED walls help create immersive experiences that capture attention and elevate audience engagement.

When audiences attend an event today, their expectations are higher than ever. Whether it’s a corporate conference, product launch, trade show, fundraiser, or hybrid event, attendees expect clear audio, engaging visuals, seamless presentations, and professional execution from start to finish.

If you’ve ever planned an event, you already know: AV can make or break the entire experience. The problem? Most issues happen because something small was overlooked. This complete AV checklist will help you plan your event with confidence—whether it’s a corporate meeting, conference, or large-scale production.

Planning a corporate event in Seattle comes with a lot of moving parts—but one of the biggest (and most misunderstood) costs is AV production. From microphones and projectors to LED walls and live streaming, AV can range from a modest line item to a major investment depending on your goals.

If you’ve researched LED walls at all, you’ve probably heard the same question come up immediately: “What’s the pixel pitch?” The assumption is simple — smaller number equals better picture. But pixel pitch is only one variable in a much bigger system. After decades of deploying LED walls across conferences, galas, festivals, and corporate keynotes, we’ve learned that the best picture is not built on a millimeter measurement. It’s built on engineering.

Planning a live event in Seattle already comes with plenty of moving parts. You are coordinating venues, booking talent, managing run-of-show details, and trying to deliver a flawless guest experience. The last thing you need is added stress around equipment rentals, especially when it comes to LED walls, video projection, video cameras, switchers, and other high-end video production gear.

With about 150 days to go until the World Cup arrives in Seattle, planning conversations are becoming more concrete. For many organizations, this will be their first time hosting a watch party connected to an event of this scale. As FIFA World Cup 2026 approaches, venues, companies, and event planners across Seattle are starting to ask practical questions about how to show the match in a way that feels polished and intentional.

Every great event begins with a spark, a moment of inspiration that brings people together. For DC Live Productions, that spark began more than 35 years ago in Seattle, Washington, when founder Jerry Dahlberg took his first step into the world of live event video production with nothing more than a single video camera and a single video projector and some rented gear.